This is an outdoor campaign for the new artisan bakery opening in KFMB. We thought of including the products that the bakery freshly bakes on a daily basis and incorporating phrases that have a ‘twist’. The print campaign is simple, clean and conveys the main message. The phrases have been explicitly selected to match the flavor of the product in an smart manner. The outdoor campaign products undergo a beauty shot session to magnify the true essence of the product.