Client Briefing

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Date *

Company Name *

Campaign Name *

Email *

Project Manager Name *

Phone Number (Ex.: +965 ****) *

Background: What is the communication about from a marketing point of view *

Task: What are we expected to deliver? *

Objective: What do we want consumers to think act or feel after seeing the advertising? *

Target: Whom exactly are we communicating to and what insight do we have about them with regard to the product? *

Competition: What other offers will the target be comparing this product with? *

Consumer Benefit: Why should they make the purchase. What’s so different about our product? *

Consumer Insight: *

Read NDA Agreement:

* The receiving party will not copy or reproduce the Confidential Information except as reasonably required for the purposes contemplated in this Agreement and will ensure that any confidentiality or other proprietary rights notices on the Confidential Information are reproduced on all copies.

Joy Productions

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